Reinventing Customer, Employee Engagement Through Gamification

Organizations have started to gamify business, with a transformational impact on their marketing, sales, recruitment, products and services enhancement strategies. This white paper provides perspective on how noninsurers have adopted gamification to drive changes in user behavior and posits ways insurers should model these strategies to reap the benefits achieved by early adopters. Importantly, it also throws light on the business processes required to optimize gamification and reach the targeted groups within and outside the enterprise.